CATEGORY: Marketing

JOB TITLE: Email Marketing Manager

Garnet Hill, a growing high-end multi-channel marketer specializing in original designs in clothing and home décor is seeking an Email Marketing Manager to join our team.


Manage Garnet Hill's email marketing strategy, planning, and execution with a focus on increasing year-over-year incremental profit while supporting retention and acquisition strategies.

  • Manage the planning, development, and execution of email marketing programs (mobile and web) including segmented campaigns and triggered at a seasonal and annual level
  • Lead the development of programs to grow the contactable base to ensure the maximum numbers of customers are receiving emails
  • Oversee and communicate analysis of email metrics on a weekly, monthly, and seasonal basis at the program and campaign level; communicate and apply key learnings to improve productivity
  • Manage email calendar and operational details, and write effective creative briefs that include campaign objectives and strategic messaging
  • Work with the Marketing team in developing and managing email campaigns that support strategic partnerships and other marketing initiatives
  • Continuously improve key metrics and implement new testing, segmentation and contact strategies
  • Serve as in-house expert on strategy, performance, technological and legal issues concerning email marketing
  • Guide and manage external email vendor
  • Analyze competitive marketplace and follow email trends
  • Partner with other Cornerstone brands to cross-pollinate key learnings
  • Manage the creation and maintenance of annual email marketing budget-revenue, expense, and enhancements
  • Other responsibilities as directed and necessary for the business

  • Bachelor's degree in Marketing or related field
  • 5+ years experience in roles of increasing responsibility in email marketing, preferably in a multi-channel environment
  • Research and/or survey-tabulation experience preferred
  • Proficient in Microsoft Office tools
  • Working knowledge of HTML
  • Working knowledge of email Marketing Management programs
  • Extensive knowledge and hands-on experience managing email marketing programs
  • Proven ability to translate analytic data into strategic ideas
  • Demonstrated strategic and tactical skills with proven attention to detail and excellent follow-through
  • Excellent relationship-building, communication, and project management skills with the ability to motivate and influence cross-functional teams
  • Proven problem-solving skills
  • Ability to take on multiple projects under tight deadlines
  • Excellent time-management and organizational skills
  • Flexibility to react to a fast paced corporate environment
  • Ability to work and communicate effectively in a team environment

If interested in this career opportunity, please submit your cover letter, resume and salary requirements to:

Human Resources
Garnet Hill, Inc.
231 Main Street
Franconia, NH 03580
Fax: 603-823-7404
Phone: 603-823-5545

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