October 2017

On staying true to the EILEEN FISHER brand DNA

Eileen Fisher Cotton and Linen Ribbed Towels

Our interviews with the Eileen Fisher team continue with a conversation with Laura Mikell, Eileen Fisher Facilitating Leader. She spoke to us about the synergy between the Eileen Fisher and Garnet Hill teams and how the collaboration fits the Eileen Fisher brand DNA.

Q: Please define what your position is at Eileen Fisher.
A:
I am the Facilitating Leader for Eileen Fisher Home and Eileen Fisher Company Stores teams. Based upon my long retail experience and deep knowledge of the Eileen Fisher DNA, I offer product feedback on Core Customer needs, ease of fit, body types, versatility and connections across lifestyles. I have applied the same knowledge to my work on Eileen Fisher Home. Additionally, I am a member of the EF retail real estate team.

Q: How long have you been with Eileen Fisher?
A:
I joined Eileen Fisher in April 1992.

Q: What was your first position at Eileen Fisher?
A:
I opened the second Eileen Fisher retail store at Columbus Ave and 77th Street as store manager.

Q: What are your current roles and responsibilities?
A:
My work with the Eileen Fisher Home team includes conceptual thinking, R+D for product inspiration, business analysis and attending EF Home photo shoots as the EF brand ambassador. The EF Home team works closely with the amazing Garnet Hill Design and Merchandising teams to ensure all is aligned and tells one cohesive story.

Q: When did you start working with Garnet Hill?
A:
Since the beginning, when Russ (Garnet Hill’s previous CEO) came to us with the idea for an Eileen Fisher Bed and Bath line designed and made exclusively by Garnet Hill. The concept of a bed and bath wardrobe for the home proved to be a natural extension of the Eileen Fisher brand. It is all about offering our customers beautiful fabrics made of natural fibers in soft colors.

Q: How have you seen the relationship with Garnet Hill evolve?
A:
Our relationship feels easy, creative, and more recently, we are deepening our understanding of the EF Home business. This now includes Eileen Fisher Sleepwear, since 2007, which is a natural addition to the Home and Ready-to-Wear collections.

Q: What’s your favorite Eileen Fisher Home Item?
A:
I love the Linen and Cotton Towels. They are absorbent, dry quickly, and feel great.

Q: What’s the best thing about the Eileen Fisher/Garnet Hill relationship?
A:
There is synergy between all of the team members. We respect each other, and enjoy brainstorming and working together to evolve the product while staying true to the Eileen Fisher DNA.

Explore our latest Eileen Fisher collections for home, sleep, and women’s clothing.


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