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We are passionate about every last detail.

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Crafted from natural fibers

Every design is made for you from the best of what nature has to offer.

G.H. Bass logo

Thoughtfully designed

We labor over every seam, crease, and corner so you don’t have to.

G.H. Bass logo

Responsibly sourced

Our products and relationships are built for you with intention and integrity.

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NOEND Denim Lou '90s Comfort Cropped Jeans is rated 4.3 out of 5 by 16.
Rated 5 out of 5 by from Just a tad different! Cute style, color is a little brighter than expected.
Date published: 2023-10-12
Rated 5 out of 5 by from Wonderful fit! Love the fit! I do wish they came in lighter weight denim.
Date published: 2023-04-14
Rated 5 out of 5 by from love, Love, LOVE! I graduated from high school in the mid-90s and I wasn't so sure that bringing jeans back from that timeframe was a good idea but I was intrigued enough to give them a shot. They are amazing! I can't believe I am saying this (I am very critical of myself) but I think they look better on than pictured on the website (what in the world???). I am typically a size 2 or size 26 in jeans and that is the size I purchased. The waist fits perfectly and the rest of the body of the jean fits loose as it should, like a trouser style jean where you don't want a snug fit. They come right to the top of my ankle bone when I am standing straight. They look so cute with booties and I'm imagining they will with sandals too. I am 5'4", weigh around 122, actual waist measurement is 27" and 36" hip. Really fun jeans!
Date published: 2023-03-08
Rated 5 out of 5 by from Even MORE retro than you know Seriously thinking hard about buying these, because I had 2 similar pairs in the 80s. Oh no really the 80s, not the 90s (they got their dates wrong). Levi’s called them “reverse fit,” but the version by Guess was a most valued garment back in those days. Sigh… And btw, this style really does wonders for any woman’s butt. I promise to update once they arrive! ;-)
Date published: 2022-11-17
Rated 5 out of 5 by from Love the fit and style, perfect! are usually do not order jeans through the mail because they’re too hard to fit but these were perfect the length the style the color I love them. I did have to trade sizing from a 27 to a 26 but they fit perfect now and are a little heavier weight than my other jeans but perfect for winters in Ohio!
Date published: 2022-10-26
Rated 5 out of 5 by from Love the fit Just got these yesterday! Love the 90s look with a more tailored finish. The reverse pleats look very clean around the waist. Ordered in two sizes and kept my usual size!
Date published: 2022-10-09
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Product:500542-NOEND Denim Lou \'90s Comfort Cropped Jeans