JOB TITLE: Vice President - Marketing & Business Development REPORTS TO: President/CEO JOB SUMMARY: The role of this position is to shape the future growth of Garnet Hill by exploring and prioritizing new business opportunities that complement the company's legacy and core competencies while at the same time maximizing our current business and channels. JOB RESPONSIBILITIES: Grow core business by maximizing all aspects of catalog circulation and the web including optimal contact strategy, expanding prospect universe, utilization of non-traditional sources of names Expand brand awareness to ensure that everyone who should be buying from Garnet Hill is exposed to our message. This could include other media, publicity, licensing, strategic alliances and other innovations we haven't thought of yet Integrate new tools, technology and marketing best practices into our on-line business to ensure we are staying ahead of competition and exceeding our customer's expectations Evaluate new channels of distribution Contribute valuable insight into customer and non-customer behavior to other areas of the business especially merchandising and creative Participate in long-range strategic planning and develop shorter-range tactical plans to ensure our continued success Develop and mentor marketing team. Make sure talent is in place, set lofty goals, and ensure that the team and its members succeed and grow As a member of Garnet Hill's Management Board, participate in setting the overall direction of the company, protect its brand equity, respect its culture Work within CBI to share and implement best practices, reduce redundancies, share successes and opportunities Other responsibilities as directed and necessary for the business EDUCATION/EXPERIENCE: Bachelors degree in related field (MBA a plus) 10+ years in classical brand marketing with a meaningful entrepreneurial experience preferably in the direct to consumer arena 5+ years of senior management experience with full P&L responsibility Consummate knowledge of direct marketing and a student of the industry Mentored by or exposed to true genius or pioneers TECHNICAL SKILLS REQUIRED: Advanced skills in Microsoft Office SKILLS REQUIRED: Leader - Demonstrated pattern of motivating and focusing a team of highly talented individuals Team builder - Demonstrated ability for attracting key talent, define individual roles, develop and promote from within, create an esprit-de-corp Collaborator - Ability to address contentious issues without provincial focus. Work with peers to develop well thought out solutions that enhance the brand and value the input of the group High energy - Maintains a healthy but enhanced level of intensity, sensitive to deadlines, excellent follow-up and follow through. A true bias for action Collegial - Fits the GH culture and embraces the values Risk taker - Not afraid to take the calculated risks required to move the business forward. Knows how to set up and monitor tests/controls to measure impact of decisions Well-rounded - Able to effectively maintain a healthy work/life/accomplishment balance that represents the "whole" individual, his/her experiences, passions, and unique outlook on life Current - Up-to-date on emerging channels and technologies Bright and Creative - Thinks outside the box; assimilates new processes and approaches with ease Innovative - Thrives on change and is inspired by new challenges. Meticulous planner - Must be able to develop inspired marketing plans Ability to work and communicate effectively in a team environment Please submit your résumé with cover letter for this position to : Human Resources Garnet Hill, Inc. 231 Main Street Franconia, NH 03580 humanresources@garnethill.com Close This Window